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Google Introduces New Ways to Verify Content on Search, Enhancing Data on Sources and Images

Google unveils three new features to empower users with content verification tools and additional insights into the sources and images presented through its Search platform

Google has announced a trio of innovative tools designed to bolster users’ confidence in the content they access through its Search service while providing greater transparency about the sources and images displayed. These enhancements come as a follow-up to the earlier introduction of the ‘About this Image’ feature unveiled in May.

The ‘About this Image’ feature offers users a mechanism to verify the credibility and context of online images. For instance, it allows users to determine if an image has been previously indexed by Google Search or if it has been published elsewhere. Furthermore, users can explore how a particular image is being used on other websites and access insights from other sources such as news pages or data verification, all aimed at providing a richer context for the image.

Google has extended this functionality to include image metadata, encompassing those generated by Artificial Intelligence (AI), which will now be marked in the original file. Notably, ‘About this Image’ is now available to users worldwide in English.

Another powerful tool introduced by Google is the ‘Fact Check Explorer’, which enables journalists to access fact-checking information from independent organizations worldwide. The company initiated a global beta version during the summer, where over 70 percent of testers reported that these new image-related features significantly reduced their image research time.

In an effort to further assist professionals and researchers, Google is making available an Application Programming Interface (API) that allows the integration of these tools into their own solutions, facilitating image research and the creation of unique products for their readers.

Finally, Google has highlighted the Generative Search Experience (GSE) to deliver enhanced information about sources in countries where it’s available through Search Labs. This feature uses AI to generate descriptions that provide more insights about a webpage, based on high-quality sites discussing the page in question. These descriptions will appear under the ‘More about this page’ section and include links to the pages, thereby enriching the source information presented through this technology.

These advancements in content verification and source transparency demonstrate Google’s commitment to providing a safer and more informative browsing experience for users around the world. Users and journalists alike can now access a wealth of information to make more informed decisions while navigating the vast landscape of online content.

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