In an effort to assist users in discovering new applications and games of interest, Google is currently testing a new shorts video format within its official app store, Google Play. This move comes as Google seeks to leverage the popularity of short vertical videos, which receive over 2 billion monthly visits from registered users on YouTube, as announced by the company in August.
This innovative approach not only capitalizes on the success of short-format videos on YouTube but also extends the concept to Google’s official app store through a new initiative called “The Play Report.”
The primary objective of The Play Report is to highlight the “best and latest applications and games in Google Play,” offering users guidance on what to download. Google made this announcement in a blog post, outlining its plan to enlist experts, including creators and Google employees, to upload trending content and uncover hidden gems within the Google Play app store.
It’s important to note that this initiative is currently in the pilot phase and will be available to select users in the United States. Users can access it through the top section of the Google Play homepage.
This development comes shortly after sources familiar with YouTube revealed to the Financial Times that recent platform strategy discussions have raised concerns about the potential impact of shorts on longer-format videos, which have traditionally been the cornerstone of the YouTube platform.
Google’s move to introduce shorts in Google Play appears to be a strategic effort to diversify its content offerings and enhance user engagement while simultaneously addressing the evolving landscape of online video consumption. As the company ventures into this new territory, it will be interesting to see how this initiative impacts app and game discovery for users and whether it influences the broader realm of digital video content.